The new "development communication"

February 11, 2008

Nora Quebral, in 1971, defined development coomunication as “the art and science of communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential”. As she revealed in her article "Development Communication in a Borderless World" she has become less ambitious in her old age thus reconstructing her definition of the field as "the art and science of human communication linked to a society’s planned transformation from a state of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger unfolding of individual potential (2001)."

DevCom students grab awards in UPLB by Joahna Goyagoy

BSU DevCom delegates grabbed awars during the 3rd Making Waves Congress held at the University of the Philippines Los Banos (UPLB), Laguna on December 13-15, 2007.

A radio plug-jingle entitled "Tara na Pilipino" by Aiza May Panolong and May Busoy placed first; Alemar Amdengan placed 2nd in photo journalism; and Doreen Ingosan was awarded 2nd in her essay Breaking the Barriers for Sustainability."

Other participants were Joahna Goyagoy, Shirley Dayao, Michelle Pio, cristifan Toring, Paul Joseph Nuval, and Monaliza Olod. They were assisted by a BS Development CommunicationInstructor, Ms. Marife Carpio.

Moreover, workshops were part of the 3rd Making Waves Congress, of the philippine League of Development Communication Students (PhilDevCom), with the theme, "Emphasizing the Role of Development Communications for a Sustainable Environment."

PhilDevCom is a ntinal organization of Development Communication students all over the Philippines that was formally established in 2006. PhilDevCom, through a national network of students, aims to 1) promote development communication as a study and a profession; (2) foster a closes camaraderie among development communication students; (3) showcase the outputs of students and schools in various area of practice and (4) create a network for mutual exchange of knowledge and practices.

From the 1st and 2nd Making Waves Congress, there are now eleven colleges and universities affiliated with PhilDevCom. These are the UPLB, Central Luzon State University, Visayas State University, Mariano Marcos State University, West Visayas State University, Isabela State University, Batangas State University, Ateneo de Cagayan, Ateneo de Naga University, Benguet State University, and UPLB Development Communicators’ Society.

Furthermore, Paul Jose3ph Nuval was the newly elected Treasurer and Joahna Goyagoy is one of the Consul Generals of the PhilDevCom.